Ferramentas Pessoais
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CCO-129-1 - Tópicos em Sistemas Distribuídos e Redes: Privacidade e Personalização na Web

Quantidade de créditos: 8
Total de horas de aulas teóricas: 60
Total de horas de aulas de exercícios, seminários ou estudos dirigidos: 60


Capacitar os alunos na análise de ferramentas relativas à privacidade e personalização de serviços oferecidos por Sistemas na Web, bem como na proposta e implementação de ferramentas propostas na literatura ou modificações das mesmas.


1 - Conceitos de Privacidade e Personalização.
Serão apresentados os conceitos, importância e conflitos entre a Privacidade e a Personalização na Web.
2 - Mecanismos de Personalização.
Serão apresentados os mecanismos de personalização disponíveis em serviços Web, como cookies, web bugs, clickstream, data mining.
3 - Legislação sobre Privacidade.
Serão apresentados as Políticas de Privacidade, bem como as leis de proteção de privacidade e os certificados ou selos de privacidade.
4 - Mecanismos para Proteção da Privacidade.
Serão apresentados os mecanismos existentes sobre privacidade, como criptografia, anonimato, pseudônimos, mascaras, entre outros.
5 - Novos mecanismos de proteção de privacidade, visando atender à personalização exigida pelo serviço.


1 - Montgomery, A. L., Faloutsos, C., (2000), “Using Clickstream Data to Identify World Wide Web Browsing Trends”, GSIA Working Paper.
2 - Bucklin R. E., Lattin J. M., Ansari A., Bell D., Coupey E., Gupta S., Little J. D. C., Mela C., Montgomery A., Steckel J., “Choice and the Internet: from Clickstream to Research Stream”, U.C. Berkeley 5th Invitational Choice Symposium, Mareting Letters, 13(3), 245 -258, Last Revised February 10, 2002.
3 - Montgomery, A. L., Li, S., (2004) Srinivasan, K., Liechty, J. C., “Modeling ONline Browsing and Path Analysis Using Clickstream Data”, Marketing Science, Vol 23, No. 4, p579-595.
4 - Cavoukian, A. Data mining: Staking a claim on your privacy. Technical report, Information and Privacy Commissioner/Ontario, January 1998. http://www.ipc.on.ca/english/pubpres/papers/datamine.htm.
5 - Kristol, D., Montulli L., “HTTP State Management Mechanism”. Bell Laboratories, Lucent Technologies. Epinions.com, Inc. October 2000. RFC 2965. http://www.ietf.org/rfc/rfc2965.txt
6 - Ishitani, L., Almeida, V., and Meira Jr., W. “Masks: Bringing anonymity and personalization together”. IEEE Security & Privacy Magazine, 1(3):18–23, may/june 2003.
7 - Cambridge dictionary, com consulta sobre personalização com a palavra personalize http://dictionary.cambridge.org/define.asp?key=59039&dict=CALD
8 - Kobsa, A. (2001). Tailoring privacy to user’s needs. Proc. Of 8th International Conference on User Modeling. http://www.ics.uci.edu/~kobsa/papers/2001-UM01-kobsa.pdf.
9 - Cookie Central, http://www.cookiecentral.com/, visitado em 06 de setembro de 2005.
10 - Kristol, D., Montulli L., “HTTP State Management Mechanism”. Bell Laboratories, Lucent Technologies. Epinions.com, Inc. October 2000. RFC 2965. http://www.ietf.org/rfc/rfc2965.txt
11 - Montgomery, A. L., “Using Clickstream Data to Predict WWW Usage”, WebShop 2003, University of Maryland, June 13, 2003.
12 - Fernandes, C. H. “A Privacidade na Sociedade da Informação”. http://www.linux.ime.usp.br/~carloshf/0302-mac339/fase2/node2.html. Acessado 8 de setembro de 2005.
13 - Cambridge Dictionary, com consulta sobre personalização com a palavra privacy http://dictionary.cambridge.org/define.asp?key=62973&dict=CALD
14 - Privacilla.org, http://www.privacilla.org, Acessado em julho de 2005.
15 - Cranor, L. F., (2003) “’I Didn’t Buy it for Myself’ Privacy and Ecommerce Personalization”, WPES’03 (Washington DC, USA, October 30, 2003), AT&T Labs-Research.
16 - Teltzrow, M. and A. Kobsa (2004) “Communication of Privacy and Personalization in E-Business”. Proceedings of the Workshop “WHOLES: A Multiple View of Individual Privacy in a Networked World”, Stockholm, Sweden. http://www.ics.uci.edu/~kobsa/papers/2004-WHOLES-kobsa.pdf
17 - Jutla, D., Bodorik P., (2003) “A Client-Side Model for Electronic Privacy”. 16th Bled eCommerce Conference and Transformation (Bled, Slovenia, June 9, 2003)
18 - Ishitani, L. “Uma Arquitetura para Controle de Privacidade na Web”. Departamento de Ciência da Computação, Universidade Federal de Minas Gerais. Dezembro de 2003.
19 - Cranor, L., Langheinrich, M., Marchiori, M., Presler-Marshall, M., and Reagle, J. “The P Platform for Privacy Preferences 1.0 (P3P1.0) Specification”. World Wide Web Consortium Recommendation, April 2002. http://www.w3.org/TR/P3P/. Acessado em 8 de setembro de 2005.
20 - Kobsa, A. and Teltzrow, M. (2005). “Contextualized Communication of Privacy Practices and Personalization Benefits: Impacts on Users’ Data Sharing and Purchase Behavior”. To appear in D. Martin and A. Serjantov, eds: Privacy Enhancing Technologies: Fourth International Workshop, PET 2004, Toronto, Canada. Springer LNCS 3424, 329-343. http://www.ics.uci.edu/~kobsa/papers/2005-PET-kobsa.pdf
21 - Shubina, A. M., Smith S. W. “Using caching for browsing anonymity”. Dartmouth Computer Science Technical Report TR2003-470. July 29, 2003
22 - Pfitzmann, A., Köhntopp, M. “Anonymity, unobservability, and pseudonymity - a proposal for terminology”. In Designing Privacy Enhancing Technologies: Proceedings of the International Workshop on the Design Issues in Anonymity and Observability, volume 2009, pages 1-9. Springer-Verlag, July 2000.
23 - Anonymizer, Inc. (2004) “Anonymizer Enterprise Network Privacy/Security Appliance”. Technology Overview. www.anonymizer.com
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26 - Goldberg, I. and Shostack, A. “Freedom network 1.0 architecture and protocols”, October 2001.
27 - Berthold, O., Federrath, H. and Kopsell, S. “Web MIXes: A system for anonymous and unobservable Internet access”. Lecture Notes in Computer Science, 2009 2001.
28 - Freedman, M. J. and Morris, R. “Tarzan: A peer-to-peer anonymizing network layer”. In Proceedings of the 9th ACM Conference on Computer and Communications Security (CCS 2002), Washington, D.C., November 2002.
29 - Gabber, E., Gibbons, P. E., Matias, Y. and Mayer, A. (1997) “How to Make Personalized Web Browsing Simple, Secure, and Anonymous”. Bell Laboratiories, Lucent Technologies. http://www.bell-labs.com/project/lpwa/papers.html
30 - Goldberg, I., Wagner, D. and Brewer, E. “Privacy-enhancing technologies for the internet”. Compcon’97.
31 - Rocha, B. G., Almeida, V. A. F., Ishitani, L. and Meira Jr., W. (2002) “Disclosing Users’ Data in an Environment that Preserves Privacy” – Dept. of Computer Science Universidade Federal de Minas Gerais. Belo Horizonte, Minas Gerais, Brazil. Workshop On Privacy In The Electronic Society. http://delivery.acm.org/10.1145/650000/644535/p71-rocha.pdf?key1=644535&key2=3106597801&coll=portal&dl=ACM&CFID=23116750&CFTOKEN=69109158
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33 - Xing, S. and Paris, B.-P. “Mapping the Growth of the Internet”. The 12th International Conference, 2003.
34 - Ishitani, L. “Uma Arquitetura para Controle de Privacidade na Web”. Tese de Doutorado. Departamento de Ciência da Computação, Universidade Federal de Minas Gerais.
35 - Open Directory Project. http://dmoz.org.
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38 - Stufflebeam, W., Antón, A. I., He, Q., and Jain, N. “Specifying Privacy Policies with P3P and EPAL: Lessons Learned”. 3rd ACM Workshop on Privacy in the Electronic Society (WPES’04), NCSU Tech Report#TR-2004-19, 17 June 2004. http://theprivacyplace.org/papers/TR-2004-19.pdf
39 - Crocker, D., and P. Overell, P. “Augmented BNF for Syntax Specifications: ABNF”. Internet Mail Consortium. Demon Internet Ltd. November 1997.
40 - AT&T Privacy Bird. http://www.privacybird.com. Acessado em agosto de 2005.
41 - Cranor, L. F., Arjula, M., and Guduru, P. “Use of a P3P User Agent by Early Adopters”. Proceedings of the 2002 ACM workshop on Privacy in the Electronic Society (WPES’02), November 21, 2002, Washington, DC, USA.
42 - Bittar, C. A. “Os direitos da personalidade”. São Paulo: Revista dos Tribunais, 1992. p. 64.
43 - Han, J., Kamber, M. “Data Mining: Concepts and Techniques”. Simon Fraser University. Academic Press, A Harcourt Science and Technology Company. 2001.
44 - Robinson, N., and Shapcott, M. “Data Mining Information Visualisation – Beyond Charts and Graphs”. Proceedings of the Sixth International Conference on Information Visualisation (IV’02).
45 - Zhang, D., and Zhou, L. “Discovering Golden Nuggets: Data Mining in Financial Application”. IEEE Transactions on Systems, Man and Cybernetics, Part C: Applications and Reviews. November 2004.
46 - Ishitani,L. “Uma Arquitetura para Controle de Privacidade na Web”. Tese de doutorado. Departamento de Ciência da Computação,Universidade Federal de Minas Gerais. Dezembro de 2003.
47 - Culnan, M.J. “How did you get my name? An exploratory investigation of consumer attitudes toward secondary information use”. MIS Quarterly 17, 3 (1993), 341–363.
48 - Doherty, S. “Keeping data private”. Network Computing (June 25, 2001), 83–91.
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50 - Urban, G.L., Sultan, F., and Qualls, W.J. “Placing trust at the center of your Internet strategy”. MIT Sloan Management Review 42 1 (2000), 39-48.
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52 - Friedman, B., Khan Jr., P. H., and Howe, D. C. “Trust online”. Communications of the ACM. December, 2000.
53 - Department of Commerce. “Discussion Draft; Elements of Effective Self- Regulation for Protection of Privacy”. (Jan. 23, 1998). www.ecommerce.gov/staff.htm.
54 - Moores, T. T., and Dhillon, G.. “Do privacy seals in e-commerce really work?”. Communications of the ACM. December, 2003.
55 - Benassi, P. “TRUSTe: an online privacy seal program”. Communications of the ACM. February 1999.
56 - Nissenbaum, H. “Accountability in a computerized society”. Sci. Engin. Ethics 2 (1996), 25–42.
57 - Moores, T. “Do consumers understand the role of privacy seals in e-commerce?”. Communications of the ACM. March, 2005.
58 - Trust in the wired Américas. Cheskin Research (July, 2000). www.cheskin.com/think/pressreleases/fprivreport.pdf
59 - Ackerman, M. S., and Cranor, L. F. “Privacy critics – safeguarding users’ personal data. Web Techniques, September 1999”. http://www.webtechniques.com/archives/1999/09/ackerman.
60 - Roy Morgan Research: Privacy and the Community. Prepared for the Office of the
Federal Privacy Commissioner, http://www.privacy.gov.au/publications/rcommunity.html. (2001)
61 - Department for Trade and Industry: Informing Consumers About E-Commerce.
Conducted by MORI, London: DTI,, http://www.mori.com/polls/2001/pdf/dti-ecommerce.pdf. (2001)
62 - Gartner G2: Privacy and Security: The Hidden Growth Strategy. Vol. (August 2001)
63 - Teltzrow, M., Kobsa, A.: Impacts of User Privacy Preferences on Personalized Systems - a Comparative Study. In: CHI-2003 Workshop "Designing Personalized User Experiences for eCommerce: Theory, Methods, and Research" (2003). Fort Lauderdale, FL.
64 - P3P Dashboard Report. October (2003), http://www.ey.com/global/Content.nsf/US/AABS_-_TSRS_-_Library
65 - Cranor, L. F. and Reidenberg, J. R. “Can User Agents Accurately Represent Privacy Notices?”. 30th Research Conference on Communication, Information and Internet Policy, Alexandria, VA (2002), http://intel.si.umich.edu/tprc/archive-searchabstract. cfm?PaperID=65.
66 - Paesani, L. M. “Direito e Internet: Liberdade de Informação, Privacidade e Responsabilidade Civil”. 2ª Edição. Editora Atlas – 2003.
67 - Kobsa, A. “Personalized Hypermedia and International Privacy”. Communications of the ACM. May, 2002.
68 - Federal Trade Commission. “Privacy online: Fair information practices in the electronic marketplace”. July 30, 2004.
69 - Federal Trade Commission. “The Fair Credit Reporting Act”. July 30, 2004.
70 - Clarke, R. “The digital persona and its application to data surveillance”. The Information Society, 10(2), june 1994. http://www.anu.edu.au/people/Roger.Clarke/DV/DigPersona.html.

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